Industry Insights

Industry Insights: Driving Sales from Online Printing

There are many mis-truths, and half-truths about web2print floating around the printing industry. In the past, charlatans and swindlers had an easy go of the industry when storefront technology was in its infancy and not well understood. This has left many printers leery of investing in yet another generation of web2print software.

Today’s web storefront technology has grown and matured into a crucial sales and marketing channel that can no longer be ignored.

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